I love it, especially the subtle tentacle in the negative space (again- reminiscent of a certain other aquatically themed team).
Here's a good test- my coworker doesn't even remotely follow hockey. He's a big basketball fan. He messaged me saying he is getting a Kraken jersey. He loves it. Saw it on Twitter and "has to have one". So there's a quick test on how it's going over with a new market.
_________________ Posting your political views on social media is like sticking your head up your ass & whispering: You're just as likely to change someone's mind, and you'll always come out looking like a shithead.
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