E.L. wrote:
In addition to Hotlanta being a terrible sports market (The Braves were division winners ~15 years in a row, and they still have trouble drawing), the Atlanta Spirit group have been locked in litigation pretty much since day one, so it's not like there was any strong ownership capable of building a strong bond with the community.
Sadly, it might have been that litigation that kept the franchise there as long as has been, even though it has also kept them from keeping key assets (Savard).